Priscilla Tenggara

Managing multiple deadlines, projects, and cross-functional partners are core aspects of product marketing. At Instagram, I had to juggle...

📖 Playing to Win: How Strategy Really Works by Alan G. Lafley and Roger Martin 📖 Perfumes: The A-Z Guide by Luca Turin and Tania Sanchez

Alpha and Beta testing are integral parts of new product development and understanding product-market fit. From my experience as the...

Product marketing plays a crucial role in bridging the gap between product management, sales, marketing, UX, and data science. In an...

In 2021, I served as a mentor at Berlin's Mentoring Club, where I connected with various startup founders, marketers, and product...

I tend to fully immerse myself in any opportunity or topic that comes my way, whether it's a new hobby, role, or industry. For example,...

Product Marketing is often approached differently across organization sizes and industry types. However, in SaaS, Product Marketing can...

The lines are often blurred when customer success team members collaborate with product marketing. Each company has their own approach on...

There are many habits that can contribute to the effectiveness of a product marketer. Here are 13 that are particularly important:...

Starting a new job is nerve-racking enough — imagine onboarding into a role that requires relationship-building without actually meeting...