Leveraging Product Marketing across the SaaS Funnel

Product Marketing is often approached differently across organization sizes and industry types.

However, in SaaS, Product Marketing can play a pivotal role not only in product launches, messaging and competitor research, but also in every step of the growth funnel. Watch my presentation to learn how your team can leverage product marketing and utilize its untapped potential across your buyer & customer journeys.

Presentation takeaways:

• Creating alignment across customer, product and marketing teams

• Identifying product marketing opportunities to influence the buyer & customer journey

• Using Product Marketing to guide company strategy

Check out the recording here, presented at the Future of SaaS Summit.

Presentation deck: